Using Growing Neural Gas Networks for Clustering of Web Data as a Foundation for Marketing Automation in Brick-and-Mortar Retailing

Type of Publication: Article in Collected Edition

Using Growing Neural Gas Networks for Clustering of Web Data as a Foundation for Marketing Automation in Brick-and-Mortar Retailing

Author(s):
Weber, F.
Editor:
Silhavy, R.; Silhavy, P.; Prokopova, Z.
Title of Anthology:
Intelligent Systems Applications in Software Engineering. CoMeSySo 2019 2019. Advances in Intelligent Systems and Computing
pages:
13-27
Publisher:
Springer
Location(s):
Cham
Publication Date:
2019
ISBN:
9783030303280
Language:
Englisch
Digital Object Identifier (DOI):
doi:10.1007/978-3-030-30329-7_2
Link to complete version:
https://link.springer.com/chapter/10.1007/978-3-030-30329-7_2
Citation:
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