Lebenslauf:

Seit Juli 2024: Senior Consultant bei Metapott GmbH

Seit Juni 2019: Wissenschaftliche Mitarbeiterin/Doktorandin am Lehrstuhl für Wirtschaftsinformatik und integrierte Informationssysteme der Universität Duisburg-Essen von Prof. Dr. Reinhard Schütte

Mai 2020 - Juni 2024: Wissenschaftliche Mitarbeiterin/Doktorandin bei der Ruhr Campus Academy gGmbH, verantwortlich für die Projektkoordination des Programms "We Learn in Bits"

Oktober 2018 - Mai 2019: E-Business Manager bei der Flender GmbH - A Siemens Company in Bocholt

Oktober 2016 - Juni 2019: Studium der technischen BWL mit Fachrichtung Business Analytics (M.Sc.) an der Universität Duisburg-Essen

• Thema der Abschlussarbeit: Assessing the value of digital enterprise platforms for enterprise performance management

Oktober 2016 - September 2018:Werkstudentin im Bereich Digital Sales bei der Flender GmbH – A Siemens Company in Bocholt

November 2015 - Juli 2016: Tutorin an der Fachhochschule Münster am Fachbereich Wirtschaft mit den Schwerpunkten Datenbanken und SQL und ERP-Systeme

Oktober 2014 – Juli 2016: Studentische Hilfskraft im Wandelwerk – Zentrum für Qualitätsentwicklung an der Fachhochschule Münster zur Unterstützung des Projektcontrollings im Wandelfonds

März 2013 – September 2016: Studium der BWL mit Fachrichtung Quantitative Methoden, Marketing und Personalentwicklung (B.A.) an der Fachhochschule Münster

• Thema der Abschlussarbeit: MOOCs in Deutschland – Hype oder Trend?

September 2011 – Juli 2013: Ausbildung zur Industriekauffrau bei der Borgers GmbH in Bocholt

Publikationen:

• Wienand, Mareen: Enterprise Systems End-User Training : Development and evaluation of design principles towards a multimedia elearning approach for future potential users considering cognitive and attitudinal aspects (1). 2024. doi:10.17185/duepublico/82689BIB DownloadKurzfassungDetails

  The adoption and implementation of enterprise systems (ES) such as SAP S/4HANA are pivotal for organizations seeking to enhance efficiency, streamline processes, and maintain competitiveness. However, traditional end-user training methods often fail to meet the cognitive and attitudinal needs of users, thereby limiting the potential of these systems. This dissertation develops and evaluates a novel multimedia eLearning approach aimed at improving enterprise system end-user training. Grounded in design science research, it establishes design principles that cater to the cognitive load and user experience, ensuring effective learning outcomes. Through a multi-phase methodology—including literature review, case studies, experiments, and evaluations—the research assesses the effectiveness of the proposed training against traditional methods. The findings demonstrate the superiority of eLearning-based training in enhancing usability perception, user experience, and cognitive engagement, providing actionable insights for both academia and practice. This work contributes to the body of knowledge by bridging the gap between educational design and enterprise system training, offering a scalable solution for future users in increasingly digitalized organizational environments.

• Wienand, Mareen; Seufert, Sarah; Schütte, Reinhard: Bridging Theory and Practice: Embedding Micro learning of Enterprise Systems in University Lectures. In: Conference: SAP Academic Community Conference, Jg. 2024 (2024), S. 60-67. doi:10.14459/2024md1752375BIB DownloadKurzfassungDetails

  Due to the digitalization, there is a growing need for specialists in organizations withcompetencies in enterprise systems (ES) like SAP S/4HANA. These specialists can either be trained within the organization or recruited by hiring new employees, such as university graduates. However, for graduates to develop these competencies, they need to be trainedalready during studies. To counter this requirement, micro learnings, where learning content ispresented in short activities, could be embedded into lectures. However, there is currently a lack of guidance for embedding ES micro learning content into lectures. Towards the developmentof a micro learning framework based on a structured literature review and consortium research,we were able to identify 10 requirements for ES micro learning courses. Finally, we developed a framework that can serve as a guide for lecturers. The framework will be applied in university teaching for the first time in summer term 2024. 

• Harr, Michael Dominic; Wienand, Mareen; Schütte, Reinhard: Towards Enhanced E-Learning Within MOOCs: Exploring the Capabilities of Generative Artificial Intelligence. In: Proceedings of the Pacific-Asia Conference on Information Systems (2024). PDFVolltextBIB DownloadKurzfassungDetails

  Massive open online courses (MOOCs) have significantly transformed e-learning by providing global accessibility, collaborative learning opportunities, and high-quality educational content. However, MOOCs face limitations such as limited social interaction, delayed feedback, and linguistic barriers. To overcome these challenges, there is a growing interest in research to leverage artificial intelligence (AI) technologies. In this study, we conduct a systematic literature review examining the capabilities of generative AI (GenAI) and its implications for e-learning in MOOCs. We identify ten capabilities of GenAI, including analytical processing, generative, (personalized) assistant, support, feedback, assessment, communication, reflection, adaptivity, and accessibility. The findings highlight GenAI’s potential to overcome challenges in MOOCs by providing insightful and contextually relevant responses, generating new content, facilitating multilingual interactions, and enhancing the overall e-learning experience. We therefore contribute to the broader understanding of GenAI’s impact on e-learning and suggest avenues for future research on GenAI and its integration in MOOCs.

• Wienand, Mareen; Wulfert, Tobias; Hoang, Hiep: Design principles for e-learning platforms featuring higher-education students’ enterprise systems end-user training. In: Discover Education, Jg. 2024 (2024) Nr. 3. VolltextBIB DownloadDetails
• Nissen, Anika; Wienand, Mareen; Schütte, Reinhard: I See No Fun in Enterprise Systems: An Exploratory Study on the First Impression Usability and User Experience. 2023. BIB DownloadDetails
• Mayer, Joerg; Wienand, Mareen; Scholl, Nadja; Sayar, Sanjar; Quick, Reiner: Are You Flippin’ the Classrooms Right – A Requirements Analysis of Two User Groups: Practitioners and Students. 2021. doi:10.24251/HICSS.2021.004BIB DownloadDetails

Vorträge:

• Wienand, Mareen; Seufert, Sarah; Schütte, Reinhard: Bridging Theory and Practice: Embedding Micro learning of Enterprise Systems in University Lectures, SAP Academic Community Conference 2024, 04.09.2024, Wien. Details
• Harr, Michael; Wienand, Mareen; Schütte, Reinhard: Towards Enhanced E-Learning Within MOOCs: Exploring the Capabilities of Generative Artificial Intelligence Completed Research Paper, Pacific-Asia Conference on Information Systems, 05.07.2024, Ho Chi Minh City. Details
• Nissen, Anika; Wienand, Mareen; Schütte, Reinhard: I See No Fun in Enterprise Systems, European Conference on Information Systems (ECIS), 15.06.2023, Kristiansand. Details

Lehrveranstaltungen:

• We Learn in Bits Progamm

Begleitete Abschlussarbeiten:

• Analyse der Einsatzmöglichkeiten von Augmented Reality und Virtual Reality im E-Learning (Bachelorarbeit Wirtschaftsinformatik)
• User Interface Design für E-Learnin Plattformen (Bachelorarbeit Wirtschaftsinformatik)
• Chancen und Risiken von Big Data - Bewertung von Einsatzszenarien im Produktmanagement (Bachelorarbeit Wirtschaftsinformatik)
• „Analyse von Virtual Environments zur Unterstützung der informellen Kommunikation in E-Learning basierten Hochschulkursen (Bachelorarbeit Wirtschaftsinformatik)
• Eine vergleichende Analyse zur Unterstützung bei Auswahlentscheidungen von E-Learning-Plattformen (Bachelorarbeit Wirtschaftsinformatik)
• Identifikation von Möglichkeiten zur Steigerung der Akzeptanz von E-Learning in KMU (Bachelorarbeit Wirtschaftsinformatik)
• Gamification in Education: Potenziale des Einsatzes von Gamification in E-Learning basierten ERP End-User Trainings (Bachelorarbeit Wirtschaftsinformatik)
• Identifikation von Einsatzpotenzialen des E-Learning im Changemanagement (Bachelorarbeit Wirtschaftsinformatik)
• Analyse von Virtual Environments zur Unterstützung der informellen Kommunikation in E-Learning basierten Hochschulkursen (Bachelorarbeit Wirtschaftsinformatik)