Lebenslauf:

Seit März 2020: Studentische Hilfskraft am Lehrstuhl für Wirtschaftsinformatik und integrierte Informationssysteme der Universität Duisburg-Essen von Prof. Dr. Reinhard Schütte

Seit Oktober 2017: Studium der Wirtschaftsinformatik (B. Sc.) an der Universität Duisburg-Essen

Publikationen:

• Brackmann, Clemens; Wulfert, Tobias; Busch, Jan; Schütte, Reinhard: The Art of Retail Pricing: Developing a Taxonomy for Describing Pricing Algorithms. 2024. BIB DownloadKurzfassungDetails

  The price is the most important determinant for product sales and is highly influential for a company's success. Nevertheless, price determination often follows individuals’ rules of thumb augmented with product and economic performance indicators. With the increasing dissemination of artificial intelligence in organizations and society, the accuracy of price determination in retail might be

  enhanced by sophisticated pricing algorithms. Technological developments further increase the number of pricing algorithms and pricing tools available. Against this backdrop, we applied Nickerson et al.’s (2013) approach, proposing a taxonomy for describing pricing algorithms in retail. The taxonomy

  consists of 19 dimensions and 59 characteristics. Analyzing 70 pricing tools revealed a high specialization for selected retail domains, a focus on competitor monitoring and dynamic pricing, and a minor use of current machine learning techniques. This is a first attempt at structuring pricing algorithms and developing a price management toolbox that constructs artificial intelligence-enabled pricing algorithms.