Art der Publikation: Beitrag in Sammelwerk

Retailer’s Dual Role in Digital Marketplaces: Towards Architectural Patterns for Retail Information Systems

Autor(en):

Wulfert, T.; Schütte, R.

Herausgeber:

Filipe, J.; Smialek, M.; Brodsky, A.; Hammoudi, S.

Titel des Sammelbands:

Proceedings of the 23rd International Conference on Enterprise Information Systems (ICEIS), Volume 2

Seiten:

601-612

Verlag:

SCITEPRESS – Science and Technology Publications

Ort(e):

Online Streaming

Veröffentlichung:

2021

Vortrag zu dieser Publikation:

23rd International Conference on Enterprise Information Systems (ICEIS 2021)

Zitation:

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Kurzfassung

Multi-sided markets (MSMs) have entered the retail sector as digital marketplaces and have proven to be a successful business model compared to traditional retailing. Established retailers are increasingly establishing MSMs and also participate in MSMs of pure online companies. Retailers transforming to digital marketplaces orchestrate formerly independent markets and enable retail transactions between participants while simultaneously selling articles from an own assortment to customers on the MSM. The retailer’s dual role must be supported by the retail information systems. However, this support is not explicitly  represented in existing reference architectures (RAs) for retail information systems. Thus, we propose to develop a RA for retail information systems facilitating the orchestration of supply- and demand-side participants, selling own articles, and providing innovation platform services. We apply a design science research approach and present seven architectural requirements that a RA for MSM business models needs to fulfill (dual role, additional participants, affiliation, matchmaking, variety of services, innovation services, and aggregated assortment) from the rigor cycle. From a first design iteration we propose three exemplary, conceptual architectural patterns as a solution for three of these requirements (matchmaking for participants, innovation platform services, and aggregated assortment).